Spirit’s original premise was simple: travel cheaply with not too much in-flight pleasure, but how do you turn around Spirit’s low customer satisfaction rates? The idea of the campaign is to attached 360º cameras to the plane’s exterior and made accessible to passengers as an immersive experience using Cardboard VR headset. The concept revolves around offering only the services that are needed, and keeping Spirit’s airlines mission intact.
The campaign gives everyone the option to take the window seat, and look outside the window and find all the amazing destinations Spirit airlines can take you to for cheap and without the fluff that other airlines have. The concept of the logo was created by combining a location pin and the idea of a destination point with the imagery of an airplane window. The result is a friendly logo that can be used throughout different mediums and still keeping the brands personality.